For Sellers

Selling a Home is a Significant Journey. . .

Selling a home is a significant journey, filled with decisions about pricing, timing, and presenting your home’s unique appeal to buyers. It can feel overwhelming at times - but that’s where I come in. Together, we’ll take each step carefully and thoughtfully. I’ll work closely with you to understand your goals, priorities, and any concerns, ensuring that you feel fully supported. Every seller has their own story, and I’m here to listen to yours.

Selling your home is about more than just listing it. This is a significant financial investment, and you deserve to see the best price and terms possible. Each home is unique and deserves careful consideration in a shifting market. I have a 15-STEP PROCESS that covers every aspect, from property preparation to targeted marketing, ensuring your home is positioned to meet your goals.

Our first meeting will begin with asking questions about your intentions and what comes next.  Through a lot of listening we'll match your goals, fears and expectations and develop a plan to help us meet your needs and exceed your expectations.

Whether you’re selling your first or fourth home, we find that most sellers have the same fears and concerns. It’s crucial for us to address any questions you might have at this point, including:

  • Will your home sell when you need it to?
  • What is a competitive price for your home today in its current condition?
  • Should you make any improvements to your home to maximize return on investment (ROI)?

After the consultation, we will put together a Comparative Market Analysis (CMA) which analyzes your neighborhood's housing data along with the condition of your home to create a value range and an expected sale price.

Within our market analysis, we will provide you with our recommendations for repairs you may want to make to leverage your ROI. This may be as simple as fresh paint on the walls, or it could include upgrades like replacing countertops. We will give you direct input to help you attract the right buyer, and will be there to support you throughout the process. Including anything from providing our top vendor references to assisting with project management and everything in between.

During this phase, we also delve into marketing your home, which includes:

  1. Reviewing staging options and suggestions for your home
  2. Having your property professionally photographed
  3. Creating full-color brochures featuring your property’s highlights
  4. Online marketing of your listing throughout all relevant real estate websites including NWMLS, Zillow, Trulia, Realtor, Johnson And Walker, and many other satellite sites
  5. Promoting the listing throughout our social media network via posts with both organic and sponsored reach

Hooray—you received an offer! Now what? At this point, we’ll help you measure the pros and cons of an offer including which parts are solid, and which components are unreliable. We will also highlight any potential red flags. We’ll guide you through the offer(s) to negotiate secure favorable terms, and ensure the new buyer has the ability to close on-time.  When it starts to feel like that might not be possible we'll do everything we can to them get them back on-track.

Along with the guidance of a third-party escrow officer, your transaction will be managed daily by our team to ensure a smooth closing. Once completed, your move will most likely require resources such as movers and relocation assistance. We are committed to continuing the relationship beyond the sale with our vast community of vendors, and are your go-to source for anything household related as you transition and begin your new journey!

About Tracy Bannister

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As a dedicated, full-time real estate professional, I bring specialized skills and a strong understanding of the market, helping you navigate the complexities of selling with confidence and ease. From preparing your home for the market to negotiating offers and closing the deal, I’ll be with you each step of the way.

As your broker, I’ll manage the details so that you can focus on making informed decisions with clarity and confidence. Together, we’ll make